Same leads.
More conversions

Automatically enrich, score, and route inbound leads so your team focuses only on the highest-value opportunities.
Inbound signals we can optimise:
Website visitors
Form submissions
Product sign-ups
Demo requests
Intent page views
CRM re-engagement
Warm inbound replies

Stop losing leads
before SDRs even see them.

Most Sales teams waste time on unqualified leads, manual research, and incomplete data. And before that, even more leads are lost to long, friction-heavy forms. High-intent prospects go unnoticed, opportunities slip through the cracks, and pipeline suffers.

We fix that by building a system that automatically prioritises the leads most likely to convert. Leads are captured with minimal input, then automatically enriched and scored so your team only engages with the most relevant opportunities.

Same team.
Smarter workflow.

Instead of reviewing every raw form fill manually, your SDRs receive enriched, scored, and prioritised opportunities ready to act on.

No guesswork or missing data. No wasted time. Every lead your team touches is already scored and segmented, making it high-value and actionable.

Skip the demo. 
Start with real data.

Instead of waiting for a demo, we'll show you 3 high-intent buying signals from your own inbound leads.

Three ways to convert more inbound leads.

USE CASE 01

Prioritise high-intent leads

Identify and convert the best opportunities without relying on long forms or manual qualification.

USE CASE 02

Automatically identify product-qualified leads

Capture leads with minimal input, then enrich and score them to surface real buying intent.

USE CASE 03

Unlock expansion and upsell opportunities

Segment and prioritize accounts using enriched data and real-time signals.

We build your inbound system. You own it.

We design and deploy a system that continuously improves how you qualify and route leads fully owned by your team and integrated with your CRM.

Signal expertise, not guesswork

We've tested dozens of signals across industries. You benefit from that work and past experience from day one.

Zero friction for your reps

Your team never opens Clay. They find warm, enriched, signal-triggered leads in the CRM where they already work. No new tool. No new habit.

Built for your market, not a template

Every market has its own buying triggers. We identify them with you. Your ICP, your signals and your pipeline logic, not copy-pasted from another client.

Infrastructure that belongs to you

When we're finished building, you own a structured, enriched market base that compounds in value, not locked in an agency's account.

Your inbound system, live in three weeks

Start converting more of your existing leads without increasing inbound volume.

Week 1

ICP mapping & inbound audit

We audit your current inbound flow, identify where friction exists (e.g. long forms), and define your ICP qualification criteria including disqualifiers and CRM deduplication rules.

Week 2

Clay build & CRM integration

We configure your Clay workspace with enrichment waterfalls, connect your form tools (Typeform, HubSpot, etc.), build the qualification scoring logic, and wire SDR notification flows via Slack and automated email sequences.

Week 3

Prioritisation system launch

Enriched, qualified leads start flowing into your CRM. SDRs receive their first Slack alerts. Automated emails go live. We review with your team, calibrate scoring, and iterate until conversion improves.

Ongoing

Continuous optimisation

Qualification logic refined, new inbound channels added, messaging iterated. Support stays with Chamara not redirected to a help desk.

FAQ

Do my sales reps need to learn a new tool?

No. Clay works entirely in the background. Your reps find enriched, pre-qualified leads appearing in the CRM they already use. No new interface, no new login, no new habit to form.

What's different from just using HubSpot or Salesforce natively?

Your CRM captures data you already have. Clay enriches every inbound lead with 50+ external data points — company size, funding, tech stack, ICP score — in real time. It's intelligence your CRM can't generate on its own.

We already have forms. Do we need to rebuild them?

No rebuild needed. We connect Clay to your existing Typeform, HubSpot, or Calendly. The friction reduction comes from simplifying your form to 2 questions — Clay handles the rest automatically in the background.

How quickly will we see results?

Enriched, qualified leads appear in your CRM by week three. We also offer a free proof of concept on one inbound channel — delivered in one week — so you can validate quality before any commitment.

How quickly will we see results?

First enriched, signal-triggered leads will appear in your CRM by week three. We also offer a free POC on one market segment — delivered in one week — so you can validate quality before any commitment.

What if we have low inbound volume?

Inbound-led outbound is designed exactly for this scenario. RB2B de-anonymises your website traffic and converts passive visitors into actionable leads — effectively multiplying your inbound surface without spending more on ads.

Why can't we just use ChatGPT or Claude instead of Clay?

AI tools like ChatGPT and Claude can suggest leads and surface signals but they won’t automatically enrich them or push them into your workflow. Our Clay playbooks turn those signals into a fully operational system, delivering qualified, actionable opportunities to your team continuously.

Stop wasting inbound leads.
Start acting on the right signals.

Get a free report highlighting 3 high-intent buying signals so your SDRs know who to engage first.

  • Identify high-intent prospects: actionable signals from your existing inbound leads

  • Prioritized and enriched data: focus on leads most likely to convert

  • Immediate visibility: see opportunities before your competitors

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