The company: noCRM.io is a lead management software designed to help salespeople prospect and close deals more easily. The platform is translated into 7 languages and used by 10,000 salespeople in 80 countries worldwide.
Their challenge: noCRM.io was undergoing rapid growth and international expansion. Their aim was to increase qualified online free trial sign-ups for their platform. Operating in a competitive market, with an inexperienced marketing team, they needed help on structuring their marketing strategy and implementing actions that would help them stand out from their competitors.
The results: noCRM.io experienced a 40% increase in revenue thanks to an increase of 35% in free trials on their website.
“When you’re in a growth phase where you have to handle both the recruitment of a new team and managing the company at the same time, it’s important to be able to rely on professionals. We chose Chamara for their professionalism, their knowledge of digital and SaaS marketing as well as for the close working relationship they established with the founders. They also helped save us a lot of time by enabling us to start structuring our team while taking the time to choose the right Sales and Marketing managers.”
Sunny Paris, Founder & CEO - noCRM.io
The company: OVO Energy was founded in 2009 in the UK and is now the country's third largest energy supplier. The French subsidiary was launched in 2020 and later acquired by Eni in 2022.
Their challenge: The energy market in France is extremely competitive. The French office was launching the brand with a small team and limited budget. They needed to implement a marketing strategy from scratch and rapidly demonstrate profitable growth.
The results: We consistently exceeded our lead generation targets by an average of 120% over a 6-month period of inbound campaigns
"As the energy industry is very competitive, I needed the support of senior experts on a day-to-day basis. Chamara helped me implement everything including a digital strategy from scratch, launching all the acquisition channels then optimising them on a daily basis and recruiting the marketing team. They set up all the reports and the lead gen objectives were always achieved, or near enough."
Mallorie Sia, CEO France - OVO Energy
The company: Resi is an online home renovation platform which enables homeowners to manage their renovation projects from A to Z including design, planning and sourcing financing and contractors.
Their challenge: The home renovation industry is still quite traditional in approach. Most homeowners look to source a local architect or contractors recommended by world of mouth. Resi needed to understand how to communicate the advantages of their innovative service to potential renovators and also reach them at the right stage of their renovation journey. They needed support both with messaging, the implementation and optimisation of acquisition channels and re-boosting their inbound organic traffic which had dropped after a period of consistent growth.
"Chamara have worked on pretty much every aspect of our marketing mix from paid acquisition to SEO to webinars to email. You name it, they've done it. And we've seen fantastic results. Our CPL from Google and Meta has decreased by over 300 or 400% and keeps on going down. We've had more search traffic in the past year working with them than the previous four years combined."
James Maddison, VP of Marketing - Resi
The company: Birdie is a UK-based home care software which enables domiciliary care agencies to digitise their care delivery processes. This enables care to be delivered in a more efficient and safer way, helping agencies save time and ensuring their clients receive the very best care.
Their problem: Birdie was facing two main challenges. Firstly they were targeting a niche audience of UK-based home care agencies, secondly their target market was in the early adoption stage and needed educating on the benefits of swapping paper for digital. Therefore they needed to balance communicating about their product as well as the advantages of digitising care processes without saturating their database.
The results: The campaign generated 176 MQLs generated at £3.61 per qualified lead. 8% of the MQLs entered sales process or became customers.
The Chamara team was incredibly quick to respond during the Covid-19 crisis which hit our industry very hard. Only 48 hours after the lockdown was announced, we already had a landing page promoting our free services up and running as well as a crisis messaging framework.
Laetitia Van Hoecke, Head of Marketing - Birdie Care
The company: Uber for Business is the B2B arm of Uber, providing mobility as a service to professionals and companies. Companies use a centralised platform to manage their employees’ and clients’ travel giving them access to automated expense receipts, priority ride-ordering at stations and airports, as well as the option to use Uber Eats and offer client gifts.
Their problem: Uber needed help localising their marketing website to the French market. They were not getting the number of B2B leads that they wanted as their website was not adapted to French businesses. Without a French marketing team in place, they decided to ask for help from an external agency.
The results: Audit & recommendations delivered.
The company: Joya Communication is a digital communication agency specializing in the wellness and coaching industry. The challenge was therefore threefold for Joya Communication.
The challenge: As part of its collaboration with Chamara, Joya Communication wanted to promote its online training offer. These training courses allow wellness professionals to design their brand identity and develop their digital communication strategy with full autonomy. A real challenge as this audience is not used to digital techniques.
The result: In just two weeks, the Facebook Ads campaigns have generated 568 qualified prospects and boosted the number of sign-ups for Joya’s online training (almost one hundred registrations).
I would never have imagined that I could develop my online training offer so quickly with Facebook Ads. Thanks to Chamara’s campaigns, the number of sign-ups for my training increased from 5 to +100 in two weeks.
Prescillia Alliot, Founder & CEO - Joya Communication